I have a few guilty pleasures … magazines are one of them.
I love that magazines come in a variety of topics … art, photography, fashion, healthy living, cooking, celebrity gossip, world news, etc… The magazine section is my favorite at the book store (it’s the most colorful!). Reading a magazine is a shorter commitment than reading a book. Don’t get me wrong. I love reading books also. But magazines have current information that is relevant and tailored to a topic that interests me. I appreciate how they are designed and the layout of each page. I skip the stories I’m not interested in … and I don’t feel guilty about it. Unlike TV advertisements, I actually enjoy magazine advertisements. I recently read this article about 10 reasons marketers love magazines. Makes sense.
Here’s the thing, though …. I don’t subscribe to magazines. I’ve subscribed to magazines in the past. But it stresses me out when I receive a new issue and I haven’t read the previous one. I never know what to do with them after I’ve finished reading them. I tear out recipes that I want to try, but that’s about all I can think to do with a magazine. If I had kids, I would do some kind of paper collage project or something. In the US, I recycle old magazines, of course. But even that makes me feel environmentally conscience. I’m the person who takes the time to call every store that sends me a catalog to take me off the list. I know it might not reduce the number of catalogs they print, but at least I’m not getting one in the mail that I don’t have to throw out. We don’t have a recycling system in Moz, so the magazines just pile up under my coffee table. Such a waste!
I bought a mini iPad last Christmas. I honestly haven’t found too many uses for the thing. And then I discovered Zinio.
Now I can subscribe to magazines without my tree-hugger self feeling guilty. I can read them when I have time. For some reason I don’t feel guilty when I receive a new issue before reading the previous one because I know I will eventually read it when I have time (most likely my next 24 hour flight to the US).
I haven’t gone overboard (yet). I’ve only subscribed to 5 magazines so far. If all of those were coming to me in the mail, however, I would be stressed. I’ve even subscribed to the one magazine that I’ve never allowed myself to pay for (except at the airport about to board an airplane) … People!
What magazines do you read?